Friday, January 12, 2024

The illusion of guaranteed views

 

The reason I'm creating art cannot be reduced to numbers. I am not online or on Youtube to make money. Art is a realm where ideas have a life of their own. All that is completely eliminated if people just look at numbers.

We decide what is on platforms online. It is completely up to us. We also decide what we choose to talk about or focus on. Worrying about a mass audience is a waste of time. That's not what reality is. And yes, we still exist in reality.

The illusion of guaranteed views has been created by people who want to make money on Youtube. It's not the platform. It's not even the algorithm.

The algorithm doesn't care about anyone or anything. It doesn't care about your interests, struggles, your family, your friends, "community", supporters or whatever is currently keeping you on that platform.

Hopefully you care. No algorithm in the world cares about what I genuinely care about. They are time-wasting machines.

Same goes for marketing machines and the sellouts who worship them. Most of these marketing lunatics assume that you are the biggest consumer who is only concerned with popularity. Who are these imaginary people? Do you really just want the same popular stuff over and over again? I don't think so.

The whole thing turns into a hamster wheel. They pay you, you do stuff, they pay you, you do stuff. It doesn't matter if you call yourself independent. Anyone can make these mistakes.

Millions of people are wasting their lives shooting fish in a barrel. Doing the bare minimum and obsessing over numbers. Smart people can also make the mistake of being fame-obsessed. You can't just point at the worst stereotypes. They are a distraction. Pointing to the fact that so many people are fame-obsessed doesn't work as an argument.

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